![]() This differs from research released by Kantar in December that estimated that 23% of subscribers would opt for the lower-cost version with ads. ![]() Existing customers could either pay an extra $3 per month, pay the same amount but change to the ad-supported plan, or unsubscribe from the service altogether.Īntenna found that 94% of subscribers to the Disney+ Premium plan accepted the price increase, 5% canceled their subscriptions, and less than 1% of current subscribers continued to pay the same amount by switching to the ad-supported plan. Of note, though, Netflix’s Basic with Ads accounted for 54% of all basic tier signups for Netflix, showing the ad-supported tier is gaining some traction after a slow start.Īn interesting twist to the Disney+ ad-supported tier launch was that it came at the same time as a substantial price hike for the ad-free option. There isn’t presently an ad-supported version of the standard and premium service tiers, which offer extra benefits like concurrent streams, downloads, and higher video quality. However, the data from Antenna doesn’t offer the full picture, as Netflix’s ad-supported plan differs slightly from the others because it can only be accessed through the Netflix Basic plan. An estimated 5% to 10% of Netflix’s titles are unavailable on the ad tier because of licensing restrictions. While Netflix’s “Basic With Ads” product costs $6.99 per month, it’s only a dollar cheaper, but has far limited functionality in terms of users, simultaneous streams, and what content is available on the plan.Īdditionally, customers can increase their savings by signing up for ad-supported Disney Bundle options that allow them to get access to Disney+ and Hulu with ads for $9.99 and to add ESPN+ to the mix for a total of $12.99 monthly.įurthermore, while both Disney+ and Netflix have eliminated certain features, such as the removal of downloads for offline viewing, Disney+ Basic includes all Disney+ shows. ![]() Disney+’s ad-supported tier costs $7.99, which is cheaper than the $9.99 per month for HBO Max with ads. Part of the reason for this growth could be related to the price point.
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